I just sent myself an Flash movie of the famous clip of Bob Dylan flipping through cue cards while singing “Subterranean Homesick Blues” — spiced with the Web 2.0 bling of my words on the cue cards.
The images, from the 1967 Dylan documentary “Don’t Look Back” by D. A. Pennebaker, are cool enough despite their age. But the ability to superimpose a visitor’s words on the cue card video is an example of brilliant viral marketing.
Designed by British web/design firm, Ten4, to promote Bob Dylan’s new CD box set, “Everything Except Compromise“, the “Send a Message” website allows visitors to enter text on 10 cards that will be superimposed on the “Subterranean Homesick Blues” video as Dylan sings a verse.
Look out kid
Don’t matter what you did
Walk on your tip toes
Don’t try “No Doz”
Better stay away from those
That carry around a fire hose
Keep a clean nose
Watch the plain clothes
You don’t need a weather man
To know which way the wind blows
My cards were not that original. The words were actually Dylans’ from the “Subterranean” song.
Thanks to Marc Schiller over at Hyperimpowered for alerting us to the cue cards video.