Puppy diary proves police understand social media

January 26th, 2008

How can a police department humanize its mission and attract fans from around the world?
Easy. Just create a blog featuring a cute, six-week-old German shepherd puppy as your newest recruit.

In the Puppy Diary, the as-yet unnamed dog tracks his life using first-person narrative as he perpares to enter police dog school for the Tayside police [...]

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